We generally like a coming-soon window whenever the seller's timeline has room for one. It builds demand before day one on market. The upside is momentum. Interested buyers and their agents line up during the pre-launch period, so the listing goes live into existing demand instead of starting cold. More early competition tends to support a stronger price. The honest cons are limited but real: - It takes time. A seller who needs to be listed and sold immediately should skip it. - Rules vary. MLS systems and local boards set specific requirements for what you can and cannot do during a coming-soon window, and mishandling those can create clear-cooperation or fair-housing compliance problems. - The home has to be ready. If the property cannot show well the moment it goes active, the pre-launch buzz fizzles. Used correctly, the pre-launch period helps far more than it hurts. Have your listing agent confirm the current coming-soon rules for your local MLS so the window is set up correctly from the start.